Wayfinding and Sign Design for Constantly Evolving Retail Space
factorydirect.ca Retail Stores Corporate Management
Spring 2011


Role:
Identification of key wayfinding opportunities, submitted requested ideas and pilot pieces (Display Case Pilot Signs, Aisle Directory Concepts, POP Templates)
Project Summary:
This company has been facing rapid expansions, and I realized at a certain point, standardizing wayfinding infrastructure would bring multiple benefits. I successfully pitched a prototype now in use and offered efficiency options for material sourcing. This design offers high end benefits unheard of for the budget per sign: large coloured number header, 5-6 customizable categories, quality material look and feel, brand fit, rapidly replaceable sign cards/graphics, and durability.
Solution Created:
-standardized signage board size and layout including hardware
-insertable listings with innovative use of paper cards protected by thin clear flaps which yields easily producible updates, a permanent look and feel and durability.
-some display case category sorting headers and point of purchase information templates are currently in use at a major location in Brampton.
-followed cues from the company’s typography and colour themes
Design Process Focus:
As an employee of this company, I had enhanced access to practise observational design research and I applied this design understanding to make materials emphasising competitive advantages.
-sketches, costing/sourcing, technical drawings, model making, precise prototype, mass production design
Critiques:
“Your aisle sign idea represents the company well, it meets our price point” Regional Merchandising Manager
Copyrights/Credits:
-graphic influence credit: factortydirect.ca corporate graphic design
-for the exclusive use of the company