Retail Communication Signage Templates

Spring 2013 - Present

Project Summary:
An increase in business revealed a challenge with increasing point of purchase materials requiring management. I introduced a graphic style scheme that is brand contemporary and provides information in a rich yet refined manner. Templates created to date include accessory hang tags, chair configuration tags and promotion deal signage.
Solution Created:
-easily updatable templates
-modest dimensions don’t take emphasis away from product
-product name and pricing visually emphasised
-to the point copywriting
-expanded cohesive retail look and feel by introducing brand graphic cues to more product displays
-graphic influence credit: ergoCentric marketing design
-for the exclusive use of the company